Fred. Olsen Cruise Lines has swept the board at the first-ever ‘Cruise International Awards’, held at the Soho Hotel, London on 14 September. The cruise line won the accolade of Cruise Line of the Year in the new awards, which attracted 180,000 votes from readers of Cruise International magazine and cruise customers across 20 categories. The top award was presented to Fred. Olsen by Adam Coulter, Editor of Cruise International magazine, and celebrity business ‘guru’ Nick Hewer of TV’s The Apprentice.

Fred. Olsen was also voted Best Educational Cruise for its Vistas on-board enrichment programme and Best Live Performance for classical duo the OperaBabes who performed on Black Watch’s Mediterranean cruise in October 2010 as part of Fred. Olsen’s ‘Music & Laughter’ programme.

Adam Coulter, Editor of Cruise International, said: ‘Fred. Olsen Cruise Lines arguably offers the most quintessentially British of all cruise experiences with a very British ‘country house‘-style atmosphere on board’.

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