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Viking Line’s customer experience in the tourism industry

Viking Line achieved the highest customer rating in the Finnish tourism industry. according to ASML’s new customer index. Among the companies taking part in the survey, Viking Line ranked fifth in customer experience.

Viking Line was ranked number one in the Finnish tourism industry for customer experience, according to the Finnish Data Driven Market Association (ASML)’s new 2021 survey. Among the 55 companies that took part in the survey, Viking Line’s customers had the fifth best customer experience.

“Viking Line’s vessels are part of the Baltic Sea landscape. We have friends from different generations and have transported more than 200 million passengers over six decades. The past year and a half have been a dreadful period for the tourism industry and for our employees.

“Right now, getting this top ranking feels especially good to all of us. Service entails meeting people and being attentive in both good times and bad. We would like to thank all our employees on board and on land for this fantastic result,” says Viking Line’s head of marketing, Ninna Suominen.

ASML’s survey is Finland’s most comprehensive annual survey of the customer experience and customer loyalty. This year, 3,764 Finnish consumer customers assessed 55 companies. A total of 13 companies in the tourism industry took part.

“One finding from the survey is that there has been pent-up demand for tourism during the pandemic. This top ranking for customer experience gives us a fine launching point for welcoming our regular customers and other passengers back to our cruises and scheduled services.”

Viking Line’s customer promise is to deliver travel with the best value on the Baltic Sea. In March  next year, the brand-new Viking Glory will operate on the Turku–Stockholm route, and tens of thousands of trips have already been booked.

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